01
A Place on a Plate
For destinations that want to inspire travel through food. Local cuisine, chefs, markets, wineries and dining experiences that turn every meal into a reason to visit.
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A RealFiction Group Platform
Turning viewers
into visitors.
ScreenTrip is a destination media platform created specifically for tourism boards, destination marketing organizations, cities, regions and travel partners.
Unlike traditional travel television, ScreenTrip was built from the ground up to help destinations inspire travel, influence visitor behavior and generate measurable audience engagement.
90M+Television households · US & Latin America
01 · Built for TourismNot adapted
Not adapted
from television.
Built for tourism.
ScreenTrip was not adapted from a traditional travel channel or television format. It was created specifically for the needs of tourism boards, DMOs, cities, regions and travel partners looking for a smarter way to promote their destinations.
Every campaign begins with one question:
"What does this destination want to achieve?"
Whether the objective is increasing awareness, promoting lesser-known regions, extending visitor stays, highlighting local businesses, attracting new audiences or supporting sustainable tourism — every ScreenTrip production is designed around those goals.
The result is more than compelling television. It is a custom destination media campaign built to support tourism strategies and inspire real travel decisions.
02 · The DifferenceNot just
Not just
travel television.
A category of its own — built around measurable tourism outcomes, not ratings.
Traditional Travel Television
- Off-the-shelf entertainment format
- Same content for every destination
- Built around ratings
- Designed around what looks good on TV
- One-time broadcast value
- No measurable audience action
- Passive viewing experience
ScreenTrip- ✓Built specifically for tourism boards & DMOs
- ✓Strategically customized for each destination
- ✓Built around tourism goals & KPIs
- ✓Designed around visitor behavior & travel motivation
- ✓Long-term reusable marketing asset
- ✓Measurable engagement, QR scans & audience insights
- ✓Interactive: QR, second-screen & mobile experiences
03 · Show FormatsBuilt around
Built around
today's travel trends.
Today's travelers no longer choose destinations the way they used to. They travel for food. For wellness. For authentic experiences. For iconic filming locations. For hidden gems. For meaningful stories.
Recognizing these evolving travel motivations, RealFiction developed a portfolio of original, fully customizable storytelling formats built around today's most important tourism trends.
Rather than creating a new television concept for every destination, ScreenTrip adapts these proven creative frameworks to each client's tourism strategy, visitor priorities and marketing objectives.
02
Uncrowded
For destinations offering quieter, more authentic places. Built around one of today's fastest-growing travel trends: peaceful destinations, hidden gems and meaningful experiences away from the crowds.
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03
I Want to Be There
For destinations with stories that make people want to experience them in person. Remarkable places, unforgettable moments, one simple feeling: I have to go there.
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04
Traces of the Past
For destinations rich in history and heritage. Castles, historic cities, archaeological sites, monuments and legends that give travelers a deeper reason to visit.
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05
While You're Here
For destinations that want visitors to discover even more. Cafés, shops, neighborhoods, markets and local experiences that encourage longer stays and greater exploration.
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06
Outside In
For destinations built around wellness, nature and outdoor living. Hiking, cycling, wellness retreats and breathtaking landscapes that help travelers reconnect with nature.
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07
Seen
For destinations featured in movies, television and popular culture. Iconic filming locations transformed into unforgettable travel experiences.
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08
Mystical Destinations
For destinations where mystery, spirituality and ancient traditions come together. Sacred places, legends and extraordinary stories that create deeper emotional connections.
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09
Cathy's Bucket List Experiences
For destinations with unforgettable, once-in-a-lifetime experiences. Iconic attractions and signature moments travelers dream of experiencing at least once.
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Every ScreenTrip production is tailored to the destination's identity, tourism priorities, target audiences, local partners and visitor objectives — creating destination campaigns that are both engaging for viewers and strategically valuable for tourism organizations.
04 · Connected Platform90M+ households.
90M+ households.
One connected platform.
ScreenTrip combines the reach of national television with the engagement capabilities of today's digital technologies — extending audience interaction through streaming, QR, mobile and second-screen experiences.
L01Television
L02Streaming
L03QR Experiences
L04Second Screen
L05Mobile Experiences
L06Real-Time Destination Info
L07Measurable Audience Insights
05 · The JourneyFrom viewing
From viewing
to travel planning.
STEP 01
Inspire
Cinematic storytelling that sparks travel desire on national TV & streaming.
STEP 02
Engage
QR codes, second-screen and mobile experiences turn viewers into participants.
STEP 03
Inform
Real-time destination info, itineraries and local partners at the viewer's fingertips.
STEP 04
Measure
Every scan, tap and interaction is tracked, delivering real audience insights.
STEP 05
Convert
From viewing to trip planning — turning inspiration into travel decisions.
06 · Complete PackageOne platform.
One platform.
A complete destination media package.
01
Custom destination programming
02
Television specials
03
National TV distribution
04
Streaming distribution
05
QR engagement
06
Second-screen experiences
07
Mobile experiences
08
Promotional videos
09
Social media assets
10
Original photography
11
B-roll libraries
12
Tourism partner integrations
13
Audience reporting
14
Reusable marketing assets
07 · Measurable ActionTelevision exposure
Television exposure
turned into audience action.
90M+
Reach (households)
5x
Engagement vs. traditional TV
100%
QR-tracked interactions
24/7
Live campaign dashboard
Live Campaign Signals
QR Scans82%
Destination Page Visits68%
Audience Engagement74%
Tourism Partner Interactions55%
Every campaign is instrumented from broadcast to booking. QR scans, second-screen engagement, destination page traffic and partner interactions are captured and reported back to tourism organizations in real time.
The result is a level of visibility into television-driven audience action that traditional travel programming has never been able to offer.
ScreenTrip transforms television exposure into measurable audience engagement.
08 · Long-Term ValueContent that
Content that
keeps working.
Every production generates a library of reusable marketing assets that continue creating value long after the original broadcast.
01
Broadcast
02
Social Media
03
Advertising
04
Tourism Website
05
Trade Shows
06
Future Campaigns
07
Long-Term Marketing Assets
Why ScreenTripBecause tourism boards
Because tourism boards
need more than exposure.
They need stories built around their destination.
They need programming aligned with their tourism strategy.
They need national reach.
They need measurable audience engagement.
They need reusable marketing assets.
They need meaningful connections between viewers and visitors.
✓Built specifically for tourism
✓Original customizable storytelling formats
✓National TV & streaming distribution
✓QR & second-screen engagement
✓Measurable audience insights
✓Long-term destination marketing assets